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George, Morris
Kumar, V.
372
Venkatesan, Rajkumar
33
Kumar, Vikas
25
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25
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21
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Journal of retailing
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1
Maximizing profits for a multi-category catalog retailer
George, Morris
;
Kumar, V.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
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2
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
3
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
4
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10007734287
Saved in:
5
Cross-buying in retailing: Drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10008890829
Saved in:
6
Cross-buying in retailing: Drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10008054886
Saved in:
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