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~person:"Georgi, Dominik"
~person:"Herrmann, Andreas"
~person:"Wiedmann, Klaus-Peter"
~subject:"Quality management"
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Quality management
Beziehungsmarketing
109
Relationship marketing
109
Deutschland
41
Germany
41
Theorie
36
Theory
36
Consumer behaviour
25
Konsumentenverhalten
25
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Dienstleistungsqualität
10
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8
Kundenzufriedenheit
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Market research
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Electronic Commerce
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Product quality
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Georgi, Dominik
Herrmann, Andreas
Wiedmann, Klaus-Peter
Bruhn, Manfred
14
Töpfer, Armin
5
Dwivedi, Yogesh Kumar
4
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Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Marketing : ZFP ; journal of research and management
1
Marketing in kleinen und mittleren Unternehmen
1
Service quality and management
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
6
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1
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
2
Sales-related benefit-analysis of service quality investments : the moderating role of customer relationship type
Bruhn, Manfred
;
Georgi, Dominik
- In:
Service quality and management
,
(pp. 277-300)
.
1999
Persistent link: https://www.econbiz.de/10001407700
Saved in:
3
Marktorientiertes Qualitätsmanagement - das Beispiel der Deutschen Bahn AG
Herrmann, Andreas
- In:
Zeitschrift für Planung : ZP
9
(
1998
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10001245887
Saved in:
4
Kundenbezogene Wirtschaftlichkeitsanalyse des Qualitätsmanagements für Dienstleistungen : Konzept, Modellrechnung und Fallbeispiel
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
20
(
1998
)
2
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001242334
Saved in:
5
Qualitätsmanagement von Dienstleistungen in kleinen und mittleren Unternehmen
Herrmann, Andreas
;
Vollmer, Ingrid
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 341-354)
.
2000
Persistent link: https://www.econbiz.de/10001512046
Saved in:
6
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
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