Die IKT-Branche ist eine junge Branche, die sich in den letzten Jahren schnell entwickelt hat. Um den Wachstumskurs beizubehalten und um auf Defizite und Fehlentwicklungen in der Kundenbetreuung im IKT-Bereich zu reagieren, zielt der Leitfaden für eine verbraucherfreundliche Kundenbetreuung im...

Using data on 87 new product introductions (NPI) and foreign market entries (FME) of telecommunications service providers which were derived from a written survey of 42 key informants in Germany the present empirical study looks at the extent to which choices of market entry timing positions...

Acquisitions and innovation through research & development (R&D) are growth strategies, which are likely to be closely intertwined. The present paper reviews 44 empirical investigations which have looked at R&D behaviors of buyer and target companies as drivers of the likelihood of...

This article develops 11 hypotheses on impacts of six customer characteristics on an individual’s willingness to use mobile location based services (LBS). Hypotheses are tested in a sample of 217 mobile communications customers in Germany who participated in a standardized online-survey. PLS...

There is little empirical research to support the assumption that a higher degree of interactivity offered by popular press-title Web sites is positively related to frequency and extent of their usage. This study analyzes various facets of interactivity offered by 101 German-speaking press-title...