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~person:"Gerpott, Torsten J."
~person:"Verhoef, Peter C."
~subject:"Kundenzufriedenheit"
~subject:"Marketing theory"
~subject:"Mobile communications"
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Kundenzufriedenheit
Marketing theory
Mobile communications
Consumer behaviour
80
Konsumentenverhalten
80
Beziehungsmarketing
29
Relationship marketing
29
Deutschland
23
Germany
23
Mobilkommunikation
13
Customer satisfaction
11
Distribution channel
11
Vertriebsweg
11
Einzelhandel
9
Retail trade
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Internet
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Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Brand management
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Kundenbindungsprogramm
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Markenführung
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E-commerce
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Electronic Commerce
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Erneuerbare Energie
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Internet marketing
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Online-Marketing
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Website
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Dienstleistungsqualität
4
Innovation adoption
4
Innovationsakzeptanz
4
Retailing
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Service quality
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Theorie
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Gerpott, Torsten J.
Verhoef, Peter C.
Han, Heesup
55
Mattila, Anna S.
24
Usman, Osly
20
Bilgihan, Anil
17
Prayag, Girish
17
Prentice, Catherine
17
Wong, IpKin Anthony
17
Hyun, Sunghyup Sean
15
Tadajewski, Mark
15
Dwivedi, Yogesh Kumar
13
Jang, Soocheong
13
Loureiro, Sandra Maria Correia
13
Söderlund, Magnus
13
Aksoy, Lerzan
12
Balaji, M. S.
12
Huber, Frank
12
Karjaluoto, Heikki
12
Klaus, Philipp
12
Mittal, Vikas
12
Wu, Luorong
12
Barnes, Donald C.
11
Gustafsson, Anders
11
Prybutok, Victor R.
11
Rather, Raouf Ahmad
11
Ahn, Jiseon
10
Kim, Jinkyung Jenny
10
Liu, Chih-Hsing
10
Quach, Sara
10
Amin, Muslim
9
Bang, Nguyen
9
Chua, Bee-Lia
9
Frank, Björn
9
Keiningham, Timothy
9
Kim, Woo Gon
9
Liébana-Cabanillas, Francisco
9
McColl-Kennedy, Janet R.
9
Muskat, Birgit
9
Park, Jungkun
9
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Erasmus Research Institute of Management
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Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Die Betriebswirtschaft : DBW
1
ERIM report series research in management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Journal of marketing
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Journal of retailing and consumer services
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Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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Marketing accountability for marketing and non-marketing outcomes
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Research series / Erasmus Universiteit Rotterdam
1
Tinbergen Institute research series
1
Universia business review : UBR
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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ECONIS (ZBW)
26
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Sind positiv eingestellte Kunden generell bereit, mehr zu zahlen? : empirische Studien zu Moderatoren des Zusammenhangs zwischen anbieterbezogenen Kundeneinstellungen und Zahlungsb...
Gerpott, Torsten J.
- In:
Zeitschrift für Management : ZfM
4
(
2009
)
2
,
pp. 99-130
Persistent link: https://www.econbiz.de/10003888787
Saved in:
2
Einflüsse anbieterbezogener Einstellungen von Privatkunden auf deren Preisbereitschaft : Befunde zweier empirischer Studien
Gerpott, Torsten J.
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10003908230
Saved in:
3
Attitudes and behaviors of mobile network operator customers : contributions toward empirically founded marketing strategies for mobile navigation and Internet services
Gerpott, Torsten J.
-
2010
-
1., Aufl.
Persistent link: https://www.econbiz.de/10003915259
Saved in:
4
Impacts of mobile Internet use intensity on the demand for SMS and voice services of mobile network operators : an empirical multi-method study of German mobile Internet customers
Gerpott, Torsten J.
- In:
Telecommunications policy : the international journal …
34
(
2010
)
8
,
pp. 430-443
Persistent link: https://www.econbiz.de/10008667528
Saved in:
5
Tariftypenwahl von Privatkunden im deutschen Mobilfunkmarkt : eine empirische Analyse zur Bedeutung von Wahrnehmungskonstrukten für die Wahl eines Tariftyps
Gerpott, Torsten J.
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
)
4
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003587378
Saved in:
6
Determinanten der Nutzungsbereitschaft von standortbezogenen Mobilfunkdiensten : eine empirische Analyse privater Mobilfunknutzer
Gerpott, Torsten J.
;
Berg, Sabrina
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
53
(
2011
)
5
,
pp. 267-276
Persistent link: https://www.econbiz.de/10009313242
Saved in:
7
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
8
Who (dis)continues to use SMS in the age of ubiquitous mobile Internet access? : a two-level investigation of residential mobile communications customers in Germany
Gerpott, Torsten J.
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011306285
Saved in:
9
Who is (not) convinced to withdraw a contract termination announcement? : A discriminant analysis of mobile communications customers in Germany
Gerpott, Torsten J.
;
Ahmadi, Nima
;
Weimar, Daniel
- In:
Telecommunications policy : the international journal …
39
(
2015
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011336608
Saved in:
10
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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