Ghauri, Pervez N.; Tarnovskaya, Veronika; Elg, Ulf - In: International Marketing Review 25 (2008) 5, pp. 504-519
networks in Russia and Poland. Design/methodology/approach – This is an exploratory study of four suppliers of IKEA in Poland … managers and technicians from its suppliers in Russia and Poland. Results are drawn through matrix coding techniques and …