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Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios; Andreopoulou, Zacharoula; … - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
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Internet marketing for sustainable development and rural tourism
Andreopoulou, Zacharoula; Tsekouropoulos, Georgios; … - In: International journal of business information systems : … 16 (2014) 4, pp. 446-461
Persistent link: https://www.econbiz.de/10010478663
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Food, internet and neuromarketing in the context of well-being sustainability
Varlese, Monica; Misso, Rosa; Koliouska, Christiana; … - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10012534217
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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The Internet and racial hate crime : offline spillovers from online access
Chan, Jason; Ghose, Anindya; Seamans, Robert - In: Management information systems : mis quarterly 40 (2016) 2, pp. 381-403
Persistent link: https://www.econbiz.de/10011489938
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How do firms make money selling digital goods online?
Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
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Agrotourism industry development through Internet technologies : a multi criteria approach
Zopounidis, Constantin; Lemonakis, Christos; … - In: Journal of euromarketing 23 (2014) 4, pp. 45-67
Persistent link: https://www.econbiz.de/10010497681
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Internet's dirty secret : assessing the impact of online intermediaries on HIV transmission
Chan, Jason; Ghose, Anindya - In: Management information systems : mis quarterly 38 (2014) 4, pp. 955-975
Persistent link: https://www.econbiz.de/10010433241
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The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A. - In: Journal of retailing 98 (2022) 1, pp. 111-132
Persistent link: https://www.econbiz.de/10013207544