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Ghosh, B.C.
Taylor, David
110
Walker, Derek
46
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19
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Marketing intelligence & planning
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Switching advertising agency - A cross-country analysis
Ghosh, B.C.
;
Taylor, David
- In:
Marketing intelligence & planning
17
(
1999
)
2-3
,
pp. 140-146
Persistent link: https://www.econbiz.de/10006989003
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A cross-cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: Some preliminary results from the USA, New Zealand and Singapore
Fullerton, Sam
;
Taylor, David
;
Ghosh, B.C.
- In:
Marketing intelligence & planning
15
(
1997
)
4-5
,
pp. 208-212
Persistent link: https://www.econbiz.de/10006997161
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