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A cross-cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: Some preliminary results from the USA, New Zealand and Singapore
Fullerton, Sam; Taylor, David; Ghosh, B.C. - In: Marketing intelligence & planning 15 (1997) 4-5, pp. 208-212
Persistent link: https://www.econbiz.de/10006997161
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Switching advertising agency - A cross-country analysis
Ghosh, B.C.; Taylor, David - In: Marketing intelligence & planning 17 (1999) 2-3, pp. 140-146
Persistent link: https://www.econbiz.de/10006989003
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Ethics and business communication: a cross‐cultural study of CEO potential
Ghosh, B.C.; Fullerton, Sam; Taylor, David - In: Corporate Communications: An International Journal 2 (1997) 4, pp. 130-137
Recent initiatives in business curricula have included emphases on global business communication and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore with their US counterparts. A sample of 373 students indicated that the...
Persistent link: https://www.econbiz.de/10014692387
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Switching advertising agency – a cross‐country analysis
Ghosh, B.C.; Taylor, David - In: Marketing Intelligence & Planning 17 (1999) 3, pp. 140-148
The specific objectives of this research were to gain an understanding of the causes of advertiser account switches in New Zealand and Singapore and compare these results with Michell’s USA and UK studies. The main finding of this study is the reasons for broken agency‐client relationships...
Persistent link: https://www.econbiz.de/10014946656