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~person:"Ghosh Chowdhury, Tilottama"
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Ghosh Chowdhury, Tilottama
Kim, Eunjin
22
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21
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Marketing letters : a journal of research in marketing
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What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama
;
Micu, Camelia
;
Ratneshwar, …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
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2
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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