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~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~person:"Wansink, Brian"
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Gierl, Heribert
Grewal, Dhruv
Wansink, Brian
Han, Heesup
156
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115
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100
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98
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63
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62
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ECONIS (ZBW)
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1
Der Einfluss von Plausibilität und Imagery-Instruktion auf die Wirkung von Werbung für touristische Angebote
Gierl, Heribert
- In:
Tourismus-Journal : Zeitschrift für …
8
(
2004
)
2
,
pp. 177-210
Persistent link: https://www.econbiz.de/10003278879
Saved in:
2
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
3
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
4
Polarisierung des Handels
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
37
(
1991
)
4
,
pp. 299-327
Persistent link: https://www.econbiz.de/10001122393
Saved in:
5
The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard
- In:
Journal of consumer research : JCR ; an …
19
(
1992
)
1
,
pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
Saved in:
6
Konsumententypologie oder A-priori-Segmentierung als Instrumente der Zielgruppenauswahl
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
41
(
1989
)
9
,
pp. 766-789
Persistent link: https://www.econbiz.de/10001072007
Saved in:
7
Lebensstil und Preislagenwahl der Konsumenten
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
5
,
pp. 387-417
Persistent link: https://www.econbiz.de/10001106222
Saved in:
8
Neue Technologien und Leapfrogging der Nachfrager
Gierl, Heribert
- In:
Journal of business economics : JBE
67
(
1997
)
10
,
pp. 1073-1091
Persistent link: https://www.econbiz.de/10001227154
Saved in:
9
Market price variation, perceived price variation, and consumers' price search decisions for durabel goods
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
3
,
pp. 453-460
Persistent link: https://www.econbiz.de/10001174673
Saved in:
10
Incentivizing nutritious diets : a field experiment of relative price changes and how they are framed
Cawley, John H.
;
Hanks, Andrew S.
;
Just, David
; …
-
2016
Persistent link: https://www.econbiz.de/10011435761
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