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~person:"Gierl, Heribert"
~subject:"Produktmanagement"
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Produktmanagement
Consumer behaviour
78
Konsumentenverhalten
78
Advertising effects
25
Werbewirkung
25
Advertising
15
Deutschland
15
Germany
15
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Decision theory
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Product management
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Product quality
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German
3
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Gierl, Heribert
Herrmann, Andreas
6
De Chernatony, Leslie
5
Huber, Frank
5
McDonald, Malcolm
5
Hoffman, Donna L.
4
Kopalle, Praveen K.
4
Bruhn, Manfred
3
Kapferer, Jean-Noël
3
Keller, Kevin Lane
3
Kharas, Hushidar
3
Meffert, Heribert
3
Novak, Thomas P.
3
Sharma, Venke
3
Apéria, Tony
2
Bar-Isaac, Heski
2
Bauer, Hans H.
2
Cao, Ruiqing
2
Caruana, Guillermo
2
Chang, Myong-hun
2
Chen, Jie
2
Chhajed, Dilip
2
Cuñat, Vicente
2
D'Aveni, Richard A.
2
Georgson, Mats
2
Gielens, Kathrijn
2
Gijsbrechts, Els
2
Haller, Thomas
2
Hammerschmidt, Maik
2
Heitmann, Mark
2
Hsee, Christopher K.
2
Johnson, Michael D.
2
Karmasin, Helene
2
Koning, Rembrand
2
Kumar, V.
2
Merkel, Oliver
2
Morgan, Adam
2
Nanda, Ramana
2
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2
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Der Markt : international journal of marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
4
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Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
2
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
3
The effects of a value-oriented advertising strategy on
brand
attitude
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 148-156
Persistent link: https://www.econbiz.de/10003655103
Saved in:
4
Sind knappe Produkte attraktiver? : Der Stand der bisherigen Forschung
Gierl, Heribert
;
Plantsch, Michael
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003461587
Saved in:
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