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~person:"Gierl, Heribert"
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Advertising
30
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26
Advertising effects
17
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16
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15
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6
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Gierl, Heribert
Kaiser, Harry M.
68
Eisend, Martin
49
Kind, Hans Jarle
40
Pelsmacker, Patrick de
39
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Pepels, Werner
35
Dolnicar, Sara
32
Saffer, Henry
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Mueller, Barbara
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Rosengren, Sara
29
Septianto, Felix
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Nilssen, Tore
28
Sørgard, Lars
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Wilbur, Kenneth C.
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Chan, Kara
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Okazaki, Shintaro
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Dahlén, Micael
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Pflaum, Dieter
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Diehl, Sandra
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Nickel, Volker
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Zaccour, Georges
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Sethi, Suresh
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Bergemann, Dirk
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Esch, Franz-Rudolf
23
Dibb, Sally
22
Ford, John B.
22
Huh, Jisu
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Jullien, Bruno
21
Kinnucan, Henry W.
21
Peitz, Martin
21
Terlutter, Ralf
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Schweiger, Günter
20
Yoon, Hye Jin
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Campbell, Colin L.
19
Carlson, Les
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Marketing : ZFP ; journal of research and management
15
Challenges in an age of dis-engagement
2
International journal of marketing : IJM ; formerly Der Markt
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Schriften zum Marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Asia Pacific Journal of Marketing and Logistics
1
Bridging the gap between advertising academia and practice
1
Der Markt : international journal of marketing
1
Designing and communicating experience
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
OR-Spektrum : quantitative approaches in management
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Psychology & marketing
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ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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Eine Erklärung der Preislagenwahl bei Konsumgütern
Gierl, Heribert
-
1992
Persistent link: https://www.econbiz.de/10004141005
Saved in:
2
Eine Erklärung der Preislagenwahl bei Konsumgütern
Gierl, Heribert
-
1992
Persistent link: https://www.econbiz.de/10012879383
Saved in:
3
Self-referencing and
advertising
effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
4
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
5
Clusteranalyse mittels SOFM
Gierl, Heribert
;
Schwanenberg, Stefan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10001635679
Saved in:
6
Application of connectionistic models for the evaluation of market structures
Gierl, Heribert
;
Schwanenberg, S.
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10001535803
Saved in:
7
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
Saved in:
8
Can
advertising
elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
9
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
10
Advertising
prices of products presented as a triple
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10009730864
Saved in:
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