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Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297

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Gierl, Heribert; Bambauer, Silke - In: Advertising and communication : proceedings 4th …, (pp. 278-286). 2005

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Gierl, Heribert; Großmann, Tina - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 60 (2008) 4, pp. 355-384

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