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Gierl, Heribert; Zhu, Yajing - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 79-103

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Kraus, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 69 (2023) 2, pp. 10-22

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Gierl, Heribert; Bambauer, Silke - In: Advertising and communication : proceedings 4th …, (pp. 278-286). 2005

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Gierl, Heribert; Schweidler, Janine - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 19-38

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Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148

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Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32

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Spies, Marie; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 44 (2022) 4, pp. 22-52

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Gierl, Heribert; Großmann, Tina - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 60 (2008) 4, pp. 355-384

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