//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
COVID-19 uncertainty and tempo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
79
Konsumentenverhalten
78
Advertising
30
Advertising effects
28
Werbewirkung
28
Werbung
26
Deutschland
15
Germany
15
Theorie
15
Theory
15
Brand image
14
Markenimage
14
Brand
8
Brand management
8
Markenartikel
8
Markenführung
8
Experiment
7
Marketing management
7
Marketingmanagement
7
Preismanagement
7
Pricing strategy
7
Beziehungsmarketing
6
Emotion
6
Relationship marketing
6
Customer service
5
Decision theory
5
Entscheidungstheorie
5
Kundenservice
5
Gender
4
Geschlecht
4
Marketing theory
4
Marketingtheorie
4
Perception
4
Product management
4
Produktmanagement
4
Wahrnehmung
4
Advertising planning
3
Consumer goods marketing
3
Einzelhandel
3
Innovation
3
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
93
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
81
Aufsatz in Zeitschrift
81
Aufsatz im Buch
10
Book section
10
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
Thesis
1
research-article
1
more ...
less ...
Language
All
English
49
German
45
Author
All
Gierl, Heribert
Han, Heesup
126
Belk, Russell W.
121
Bloom, Nicholas
109
Mattila, Anna S.
108
Phau, Ian
106
Davis, Steven J.
104
Grunert, Klaus G.
104
Weber, Michael
94
Huber, Frank
92
Kaiser, Harry M.
91
Lusk, Jayson L.
89
Eichberger, Jürgen
88
Bauer, Hans H.
85
Sheth, Jagdish N.
84
Foxall, Gordon R.
83
Herrmann, Andreas
83
Dwivedi, Yogesh Kumar
82
Khare, Arpita
79
Pelsmacker, Patrick de
79
Wiedmann, Klaus-Peter
79
Usman, Osly
78
Agarwal, Sumit
77
Eisend, Martin
77
Grewal, Dhruv
75
Nayga, Rodolfo M.
74
Septianto, Felix
74
Fairlie, Robert W.
72
Kelsey, David
70
Sutter, Matthias
70
Chintagunta, Pradeep K.
69
Loureiro, Sandra Maria Correia
69
Manski, Charles F.
69
Aksoy, Cevat Giray
68
Anderson, Simon P.
68
Bagozzi, Richard P.
68
Laroche, Michel
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
64
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
22
Jahrbuch der Absatz- und Verbrauchsforschung
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Der Markt : international journal of marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business research : JBR
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Challenges in an age of dis-engagement
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of marketing : IJM ; formerly Der Markt
2
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Designing and communicating experience
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
more ...
less ...
Source
All
ECONIS (ZBW)
93
Other ZBW resources
1
Showing
1
-
10
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
2
Preis und Qualität als Dimensionen von Kompromissoptionen
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 495-531
Persistent link: https://www.econbiz.de/10003966093
Saved in:
3
Can
advertising
elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
4
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
5
Die Verwendung von
Advertising
Retrieval Cues in der
Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
6
Emoji your story : the
advertising
effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
7
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
8
Effectiveness of animal images in
advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
9
Are slim models doing better? :
advertising
effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
10
Too sexy for the price? : the effectiveness of erotic
advertising
depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->