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Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148

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Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017

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Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20

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Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 3-32

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Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41

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Steinhart, Tanja; Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 3, pp. 6-15

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Gierl, Heribert; Koncz, Julia; Satzinger, Michaela - In: Die Unternehmung : Swiss journal of business research … 56 (2002) 3, pp. 145-161

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Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218

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Gierl, Heribert; Großmann, Tina - In: Der Markt : international journal of marketing 47 (2008) 1, pp. 16-42

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