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~person:"Gil Saura, Irene"
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Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
10
Hotel industry
10
Hotellerie
10
Markenimage
10
Einzelhandel
9
Retail trade
9
Brand management
8
Customer satisfaction
8
Kundenzufriedenheit
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Markenführung
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Information technology
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Informationstechnik
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Lieferantenmanagement
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Service quality
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Supplier relationship management
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Viral marketing
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Virales Marketing
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Brand equity
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Croatia
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Dienstleistungsqualität
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Brand loyalty
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Innovation
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Internet marketing
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Kroatien
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Marketing management
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Marketingmanagement
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Online-Marketing
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Satisfaction
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Marketing
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Motivation
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Nachhaltige Entwicklung
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Perceived quality
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Retailing
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Spain
3
Spanien
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English
33
Spanish
3
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Gil Saura, Irene
Šerić, Maja
29
Ruiz-Molina, Maria-Eugenia
27
Moliner-Velázquez, Beatriz
24
Gil-Saura, Irene
17
Fuentes-Blasco, Maria
9
Fayos-Gardó, Teresa
6
Fuentes-Blasco, María
6
Mikulić, Josip
6
Mollá Descals, Alejandro
5
Ruiz-Molina, María-Eugenia
5
Berenguer Contrí, Gloria
4
Berenguer-Contrí, Gloria
4
Frasquet Deltoro, Marta
3
Praničević, Daniela Garbin
3
Servera-Francés, David
3
Vernuccio, Maria
3
Arteaga-Moreno, Francisco
2
Calderon-Garcia, Haydee
2
Frasquet-Deltoro, Marta
2
Krešić, Damir
2
Lorenzo-Romero, Carlota
2
Marín, Antonio
2
Moliner-Velazquez, Beatriz
2
Mollá-Descals, Alejandro
2
Mondéjar-Jiménez, Juan-Antonio
2
Pastore, Alberto
2
Patrizi, Michela
2
Ruiz-Molina, María Eugenia
2
Sánchez-González, Irene
2
Auch, Christoph
1
Berenguer-Contri, Gloria
1
Bordian, Mariia
1
Calderón-García, Haydeé
1
Calderón-García, Haydée
1
Cuadrado, Manuel
1
Fayos-Gardo, Teresa
1
G. Gallarza, Martina
1
Gallarza, Martina
1
Gallarza, Martina G.
1
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International journal of retail and distribution management
3
Service business
3
The journal of brand management : an international journal
3
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
The journal of services marketing
2
Customer relations
1
Economic research
1
European Research on Management and Business Economics (ERMBE)
1
European research on management and business economics
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of sustainable economy
1
International journal of technology marketing : IJTMkt
1
International journal of transport economics : IJTE
1
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
1
Journal of business-to-business marketing
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
The journal of product & brand management
1
The service industries journal
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
33
EconStor
2
OLC EcoSci
1
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1
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
2
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
3
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
4
Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
Saved in:
5
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
6
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
7
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
8
Measuring the antecedents of e-loyalty and the effect of switching costs on website
Fuentes-Blasco, Maria
;
Gil Saura, Irene
;
Berenguer …
- In:
The service industries journal
30
(
2010
)
11/12
,
pp. 1837-1852
Persistent link: https://www.econbiz.de/10008760013
Saved in:
9
Customer relations and loyalty-based segmentation : a b2b approach in the tourism industry
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Customer relations
,
(pp. 115-128)
.
2011
Persistent link: https://www.econbiz.de/10008988069
Saved in:
10
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
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