Effects of value and innovation on brand equity in retailing
Beatriz Moliner-Velázquez, María Fuentes-Blasco, Irene Gil-Saura
| Year of publication: |
2019
|
|---|---|
| Authors: | Moliner-Velázquez, Beatriz ; Fuentes-Blasco, María ; Gil Saura, Irene |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 6, p. 658-674
|
| Subject: | Value | Innovation | Brand equity | Retailing | Ordinal logistic regression | Markenimage | Brand image | Einzelhandel | Retail trade | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00159-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120865