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La producción científica sobre distribución comercial en España, 1990 - 2000
Vallet Bellmunt, Teresa; Frasquet Deltoro, Marta; Gil … - In: Información comercial española : ICE : revista de … (2002), pp. 119-139
Persistent link: https://www.econbiz.de/10001729987
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Automation of warehouse management and assortment in the distribution of durable goods : an analysis for the ceramics and building supplies industry in Spain
Mollá Descals, Alejandro; Gil Saura, Irene; … - In: Journal of marketing channels : ... distribution … 16 (2009) 4, pp. 375-390
Persistent link: https://www.econbiz.de/10003912744
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Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene; Frasquet Deltoro, Marta; Riuz-Molina, … - In: Advanced technologies management for retailing : …, (pp. 87-104). 2011
Persistent link: https://www.econbiz.de/10009375403
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Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms' performance
Cantó-Primo, Mónica; Gil Saura, Irene; Frasquet … - In: Service business 18 (2024) 1, pp. 81-100
Persistent link: https://www.econbiz.de/10014504720