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A market efficiency study of used car reliability and prices

Ginter, James L. - In: Journal of consumer affairs : official publication of … 21 (1987) 2, pp. 258-276

Persistent link: https://www.econbiz.de/10001062445

An experimental investigation of attitude change and choice of a new brand

Ginter, James L. - In: Journal of marketing research : JMR 11 (1974) 1, pp. 30-40

Persistent link: https://www.econbiz.de/10002454822

An experimental study of attitude change and choice of new brands ,/ James L. Ginter

Ginter, James L. - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 376-380

Persistent link: https://www.econbiz.de/10003560040

Managers' conservatism and corporate performance

Sturdivant, Frederick D.; Ginter, James L.; Sawyer, Alan G. - In: Strategic management journal 6 (1985) 1, pp. 17-38

Persistent link: https://www.econbiz.de/10003560068

Analysis of brand preference segments

Ginter, James L.; Pessemier, Edgar A. - In: Journal of business research : JBR 6 (1978) 2, pp. 111-131

Persistent link: https://www.econbiz.de/10002454810

Applying the marketing concept to design new products

Ginter, James L.; Talarzyk, W. Wayne - In: Journal of business research : JBR 6 (1978) 1, pp. 51-66

Persistent link: https://www.econbiz.de/10002454815

An experimental study of attitude change, advertising, and usage in new product introduction

Ginter, James L.; Bass, Frank M. - 1972

Persistent link: https://www.econbiz.de/10002454831

Corporate social responsiveness : management attitudes and economic performance

Sturdivant, Frederick D.; Ginter, James L. - In: California management review 19 (1977) 3, pp. 30-39

Persistent link: https://www.econbiz.de/10002887843

Competitive dealing strategy and deal value escalation

Fraser, Cynthia - In: Management science : journal of the Institute for … 34 (1988) 11, pp. 1315-1323

Persistent link: https://www.econbiz.de/10001060038

Competitive Dealing Strategy and Deal Value Escalation

Fraser, Cynthia; Ginter, James L. - In: Management Science 34 (1988) 11, pp. 1315-1323

This note is an extension of "A Mathematical Model for Price Promotions" (Kinberg, Rao and Shakun [Kinberg, Yoram, Ambar G. Rao, Melvin F. Shakun. 1974. A mathematical model for price promotions. Management Sci. 20 948--959.]). That paper derived the revenue maximizing deal value for a firm in a...

Persistent link: https://www.econbiz.de/10009204115