This study investigates the influence of bilingual product packaging descriptions on product evaluation. In an experimental study, the evaluation of a product with an English-only package is compared to the evaluation of the same product in a bilingual package. The evaluation of the product in...

This study assesses the quality of European, Japanese, and U.S. firms' mission statements by comparing the content of firms' statements to the recommendations in the academic literature. Three measures of "quality" were employed: (1) identification of specific stakeholder groups; (2) inclusion...

Mission statements are widely considered to be important to business success. This paper reports on the relationship of mission statement quality (based on the inclusion of stakeholders, components, and the meeting of objectives) to financial performance. Our findings indicate that most elements...

While many firms have developed web sites, very little is known about how these sites are being used to communicate business strategy-related information to various constituencies. The purpose of this study was to examine whether large European, Japanese, and United States firms use their web...