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Blockchain : a game changer for marketers?
Gleim, Mark R.; Stevens, Jennifer L. - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
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Platform marketplaces : unifying our understanding of lateral exchange markets
Gleim, Mark R.; Stevens, Jennifer L.; Johnson, Catherine M. - In: European journal of marketing 57 (2023) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10013502456
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Gig worker typology and research agenda : advancing research for frontline service providers
Davidson, Alexander; Gleim, Mark R.; Johnson, Catherine M. - In: Journal of service theory and practice 33 (2023) 5, pp. 647-670
Persistent link: https://www.econbiz.de/10014339771
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Why own when you can access? : motivations for engaging in collaborative consumption
Stevens, Jennifer L.; Johnson, Catherine M.; Gleim, Mark R. - In: Journal of marketing theory and practice : JMTP 31 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10013483434