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Gleim, Mark R.
Breazeale, Michael
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Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
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Platform marketplaces : unifying our understanding of lateral exchange markets
Gleim, Mark R.
;
Stevens, Jennifer L.
;
Johnson, Catherine M.
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013502456
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3
Gig worker typology and research agenda : advancing research for frontline service providers
Davidson, Alexander
;
Gleim, Mark R.
;
Johnson, Catherine M.
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 647-670
Persistent link: https://www.econbiz.de/10014339771
Saved in:
4
Why own when you can access? : motivations for engaging in collaborative consumption
Stevens, Jennifer L.
;
Johnson, Catherine M.
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013483434
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