Tell it like it is : the effects of differing responses to negative online reviews
Year of publication: |
2018
|
---|---|
Authors: | Esmark Jones, Carol L. ; Stevens, Jennifer L. ; Breazeale, Michael ; Spaid, Brian I. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 12, p. 891-901
|
Subject: | attribution theory | congruity theory | eWOM | online reviews | word-of-mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Hotellerie | Hotel industry |
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