Today's age of information centric globalization over the Internet requires customer awareness by not only good content communication, but also trust and empathy. Trust and Empathy can be generated only when the sellers understand customers. This is only possible when sellers are aware about how...

The state of business in the U.S. automobile industry is such that competition is fierce, and consumers have a perplexing number of alternatives from which to choose. The final purchase decision by the consumer is where most industry experts focus their attention and efforts. Incentives and...