Showing 1 - 10 of 58
Persistent link: https://www.econbiz.de/10009705138
This paper explores how digitization and the associated use of customer data have affected the evolution of consumer privacy concerns. We measure privacy concerns by reluctance to disclose income in an online marketing research survey. Using over three million responses over eight years, our...
Persistent link: https://www.econbiz.de/10014174671
Persistent link: https://www.econbiz.de/10009565417
This paper reviews the literature that applies behavioral economic models to managerial decisions. It organizes the literature into research that focuses on alternative utility functions and research that focuses on non-equilibrium models. Generally, behavioral models have seen less application...
Persistent link: https://www.econbiz.de/10013110145
Persistent link: https://www.econbiz.de/10011956627
Persistent link: https://www.econbiz.de/10010867837
We examine the geography of early stage entrepreneurial finance in the context of an internet marketplace for funding … limited reputations. At the same time, however, observers of the spatial effects of the internet and related technologies … report that many economic activities have become much less geographically dependent. At an aggregate level, the internet …
Persistent link: https://www.econbiz.de/10008673518
This article emphasises that a key to understanding the (net) benefits of the Internet is to remember that all online … distribution costs associated with the diffusion of the Internet had a heterogeneous impact across locations. …
Persistent link: https://www.econbiz.de/10010861111
Drawing on the literature on online advertising, I argue that the fundamental economic difference between online and offline advertising is a substantial reduction in the cost of targeting. This cost reduction informs what I view as the main themes in the online advertising literature:...
Persistent link: https://www.econbiz.de/10010864908
research including implications for firms’ revenue models from the increasing importance of the mobile Internet. Copyright …
Persistent link: https://www.econbiz.de/10010959376