How do firms make money selling digital goods online?
Year of publication: |
2014
|
---|---|
Authors: | Lambrecht, Anja ; Goldfarb, Avi ; Bonatti, Alessandro ; Ghose, Anindya ; Goldstein, Daniel ; Lewis, Randall ; Rao, Anita ; Sahni, Navdeep ; Yao, Song |
Published in: |
Marketing Letters. - Springer. - Vol. 25.2014, 3, p. 331-341
|
Publisher: |
Springer |
Subject: | Internet | Digital goods | Online advertising | Revenue model | Paywall | Paid content | Crowdfunding | Pricing | Privacy |
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