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We propose a structural approach to measuring brand value in an equilibrium framework using observational data. Brand value is defined as the difference in equilibrium profit between the brand in question and its counterfactual unbranded equivalent on search attributes. Our structural model...
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When a user shares multi-dimensional data about themselves with a firm, the firm learns about the correlations of different dimensions of user data. We incorporate this type of learning into a model of a data market in which a firm acquires data from users with privacy concerns. User data is...
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We examine the geography of early stage entrepreneurial finance in the context of an internet marketplace for funding … limited reputations. At the same time, however, observers of the spatial effects of the internet and related technologies … report that many economic activities have become much less geographically dependent. At an aggregate level, the internet …
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This article emphasises that a key to understanding the (net) benefits of the Internet is to remember that all online … distribution costs associated with the diffusion of the Internet had a heterogeneous impact across locations. …
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Drawing on the literature on online advertising, I argue that the fundamental economic difference between online and offline advertising is a substantial reduction in the cost of targeting. This cost reduction informs what I view as the main themes in the online advertising literature:...
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research including implications for firms’ revenue models from the increasing importance of the mobile Internet. Copyright …
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