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~person:"Gollan, Tobias"
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Gollan, Tobias
Braun, Erik
38
Zenker, Sebastian
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Psychology & marketing
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Sozialpsychologie und Ökonomie : Beiträge des 25. Hamburger Symposions zur Methodologie der Sozialpsychologie
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ECONIS (ZBW)
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Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian
;
Gollan, Tobias
;
Quaquebeke, Niels van
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
Saved in:
2
Development and implementation of the Resident Migration Scale (ReMiS) : measuring success in place marketing
Zenker, Sebastian
;
Gollan, Tobias
- In:
Sozialpsychologie und Ökonomie : Beiträge des 25. …
,
(pp. 156-172)
.
2010
Persistent link: https://www.econbiz.de/10003986760
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