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~person:"Gong, Xiushuang"
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Gong, Xiushuang
Zhang, H.
40
Zhang, Harold H.
33
Zhang, Hao
26
Zhang, Han
19
Zhang, Hanqin
18
Zhang, Honglei
17
Zhang, Hongliang
15
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12
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Wu, Qiang
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Zhang, Hongxian
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10
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9
Guo, Liang
8
Song, Michael
8
Zhang, Haili
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Dai, Zhonglan
7
Hoi, Chun-keung
7
Beltran-Royo, C.
6
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Shackelford, Douglas A.
6
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6
Zhang, Junsen
6
Li, Tian
5
Wei, Xiangdong
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Zhang, Haoran
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Zhang, Hua
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Zhang, Huan
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4
Chung, Kee H.
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Dai, Ya
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ECONIS (ZBW)
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To conform or deviate? : the effect of resource scarcity on consumer preference for minority-endorsed options
Gong, Xiushuang
;
Zhang, Honghong
;
Fan, Yafeng
- In:
Journal of business research : JBR
122
(
2021
),
pp. 437-446
Persistent link: https://www.econbiz.de/10012420428
Saved in:
2
You are being watched! : using anthropomorphism to curb customer misbehavior in access-based consumption
Gong, Xiushuang
;
Zhang, Honghong
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014240290
Saved in:
3
Influencing and being influenced : effects of individual influence and susceptibility on new product adoption
Zhang, Honghong
;
Gong, Xiushuang
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 886-898
Persistent link: https://www.econbiz.de/10013407590
Saved in:
4
Circular or angular? : how nostalgia affects product shape preference
Gong, Xiushuang
;
Zhang, Honghong
;
Zhang, Xiadan
;
Wang, Yan
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 288-299
Persistent link: https://www.econbiz.de/10014290569
Saved in:
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