Multistage multiproduct advertising budgeting
Year of publication: |
2013
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Authors: | Beltran-Royo, C. ; Zhang, H. ; Blanco, L.A. ; Almagro, J. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 225.2013, 1 (16.2.), p. 179-188
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