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Gordon, Brian S.
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Social capital and consumer happiness : toward an alternative explanation of consumer-brand identification
Yoshida, Masayuki
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012601199
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