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Gordon, Sarah
Torelli, Carlos J.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
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Tightness-looseness and consumer behavior : the road ahead
Gelfand, Michele J.
;
Ren, Li
;
Gordon, Sarah
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 405-407
Persistent link: https://www.econbiz.de/10011739982
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