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~person:"Gou, Qinglong"
~person:"Lai, K.K."
~subject:"Advertising effects"
~subject:"Brand awareness"
~type:"article"
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4OR : a quarterly journal of operations research
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International journal of applied management science
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Suppliers' competition and manufacturer's product mix : the role of ingredient brand
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
4OR : a quarterly journal of operations research
13
(
2015
)
3
,
pp. 293-307
Persistent link: https://www.econbiz.de/10011347884
Saved in:
2
An aggregate advertising response model based on consumer population dynamics
Wang, Menghan
;
Gou, Qinglong
;
Wu, Chunxu
;
Liang, Liang
- In:
International journal of applied management science
5
(
2013
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10009719852
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