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~person:"Gou, Qinglong"
~person:"Lai, K.K."
~subject:"Advertising effects"
~subject:"Distribution channel"
~type:"article"
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Gou, Qinglong
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Applications of management science ; 16
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An aggregate advertising response model based on consumer population dynamics
Wang, Menghan
;
Gou, Qinglong
;
Wu, Chunxu
;
Liang, Liang
- In:
International journal of applied management science
5
(
2013
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10009719852
Saved in:
2
A two-period pricing model with group-buying
Gou, Qinglong
;
Cheng, Jun
;
Zhang, Juzhi
;
Liang, Liang
; …
-
2013
Persistent link: https://www.econbiz.de/10010228882
Saved in:
3
Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao
;
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
International journal of management and decision making …
13
(
2014
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
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