Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Chao Liu; Ting Zhang; Qinglong Gou and Liang Liang
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Chao ; Zhang, Ting ; Gou, Qinglong ; Liang, Liang |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2083012-9. - Vol. 13.2014, 2, p. 122-142
|
| Subject: | retail channel choices | brick-and-click | online channel | traditional channel | pricing model | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406310