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Graubner, Jana Shanice
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Who is more responsive to brand activism? : the role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Haupt, Martin
;
Wannow, Stefanie
;
Marquardt, Linda
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1248-1273
Persistent link: https://www.econbiz.de/10014485565
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