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Legends in marketing: Paul E. Green
Green, Paul E. - 2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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Visioning the future
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969726
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International marketing
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969730
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Managerial marketing : the early years
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969735
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Managerial marketing : current thought
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969740
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Organizational buyer behavior
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969790
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Consumer behavior : conceptual foundations
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969718
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Consumer behavior : empirical research
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969721
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Multidimensional scaling and positioning
Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017
Persistent link: https://www.econbiz.de/10011634176
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Clustering and segmentation
Green, Paul E.; Moskowitz, Howard R.; Arabie, Phipps; … - 2017
Persistent link: https://www.econbiz.de/10011634248