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Marktforschung
39
Market research
15
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6
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Marketing
6
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Green, Paul E.
Kapferer, Clodwig
64
Malhotra, Naresh K.
56
Bleymüller, Josef
46
Bamberg, Günter
43
Baur, Franz
40
Eckstein, Peter P.
39
Gehlert, Günther
38
Herrmann, Andreas
36
Hruschka, Harald
33
Decker, Reinhold
31
Homburg, Christian
31
Härdle, Wolfgang
31
Sachs, Lothar
31
Wildner, Raimund
29
Berekoven, Ludwig
28
Hüttner, Manfred
27
Robert, Christian P.
27
Bosch, Karl
26
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Schlittgen, Rainer
26
Albers, Sönke
25
Hartung, Joachim
25
Pepels, Werner
25
Day, George S.
24
Kuß, Alfred
24
Rao, Calyampudi Radhakrishna
24
Backhaus, Klaus
23
Erichson, Bernd
23
Gülicher, Herbert
23
Huber, Frank
23
Kotler, Philip
23
Sarstedt, Marko
23
Aaker, David A.
22
Fahrmeir, Ludwig
22
Hair, Joseph F.
22
Krapp, Michael
22
Kumar, V.
22
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Journal of marketing research : JMR
9
Fundamentals of marketing research ; Vol. 6
3
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1
Editorʹs Series in Marketing
1
European journal of operational research : EJOR
1
Harvard business review : HBR
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
Journal of marketing
1
Journal of retailing
1
Journal of the Royal Statistical Society / C
1
Legends in marketing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Market segmentation : concepts and applications
1
Marketing Science Institute Series
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Models, measurement and marketing : a special project of the Market Research Council
1
Operational research quarterly : OR
1
Prentice-Hall International Series in Management
1
Prentice-Hall foundations of marketing series
1
Prentice-Hall international series in management
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Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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ECONIS (ZBW)
38
USB Cologne (EcoSocSci)
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1
Multidimensional scaling : concepts and applications
Green, Paul E.
;
Carmone, Frank J.
;
Smith, Scott M.
-
1989
Persistent link: https://www.econbiz.de/10004122575
Saved in:
2
Quantitative methods in marketing
Frank, Ronald Edward
-
1967
Persistent link: https://www.econbiz.de/10000546251
Saved in:
3
Multidimensional scaling and related techniques in marketing analysis
Green, Paul E.
;
Carmone, Frank J.
-
1970
Persistent link: https://www.econbiz.de/10000055206
Saved in:
4
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
5
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
6
Planning and problem solving in marketing
Alderson, Wroe
;
Green, Paul E.
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000608375
Saved in:
7
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
8
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
9
Methoden und Techniken der Marketingforschung
Green, Paul E.
;
Tull, Donald S.
-
1982
-
4. Auflage
Persistent link: https://www.econbiz.de/10010518532
Saved in:
10
Household correlates of purchase price for grocery products
Frank, Ronald E.
;
Green, Paul E.
;
Sieber jr., Harry F.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10002209665
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