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Grein, Andrew F.
Luna, David
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Journal of advertising research
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SPECIAL SECTION ON IMC - Agency Perspectives and Practices on Global IMC - The focus of research on global marketing communications has been on the strategic standardization-adapta...
Gould, Stephen J.
;
Lerman, Dawn
;
Grein, Andrew F.
- In:
Journal of advertising research
39
(
1999
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10006519582
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