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Relationship retailing: transforming customers into clients
Berry, Leonard L.; Gresham, Larry G. - In: Business horizons 29 (1986) 6, pp. 43-47
Persistent link: https://www.econbiz.de/10003500741
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Relationship retailing: transforming customers into clients
Berry, Leonard L.; Gresham, Larry G. - In: Business Horizons 29 (1986) 6, pp. 43-47
Persistent link: https://www.econbiz.de/10005354821
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For Love and Money: The Common Traits of Successful Retailers
Berry, Leonard L.; Seiders, Kathleen; Gresham, Larry G. - In: Organizational dynamics : a quarterly review of … 26 (1997) 2, pp. 7-23
Persistent link: https://www.econbiz.de/10006138742
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Attention, Retailers! How Convenient Is Your Convenience Strategy? - Consumers favor retailers that save them time and energy. By understanding a retail experience from drive in to...
Seiders, Kathleen; Berry, Leonard L.; Gresham, Larry G. - In: Sloan management review 41 (2000) 3, pp. 79-90
Persistent link: https://www.econbiz.de/10006288751