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~person:"Gretzel, Ulrike"
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Gretzel, Ulrike
Kozinets, Robert V.
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Commentary: artificial intelligence : the marketer's dilemma
Kozinets, Robert V.
;
Gretzel, Ulrike
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 156-159
Persistent link: https://www.econbiz.de/10012391433
Saved in:
2
Influencers & creators : business, culture and practice
Kozinets, Robert V.
;
Gretzel, Ulrike
;
Gambetti, Rossella
-
2023
Persistent link: https://www.econbiz.de/10014305991
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