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Consumer involvement and psychological antecedents on eco-friendly destinations : willingness to pay more
Amendah, Eklou; Park, Jungkun - In: Journal of hospitality & leisure marketing : the … 17 (2008) 3/4, pp. 262-283
Persistent link: https://www.econbiz.de/10003789079
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Online service personalization for apparel shopping
Lee, Eun-jung; Park, Jungkun - In: Journal of retailing and consumer services 16 (2009) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10003837493
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Is the Internet a primary source for consumer information search? : group comparison for channel choices
Park, Jungkun; Chung, HoEun; Yoo, Weon Sang - In: Journal of retailing and consumer services 16 (2009) 2, pp. 92-99
Persistent link: https://www.econbiz.de/10003837498
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The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 208-219
Persistent link: https://www.econbiz.de/10003507872
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An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu; Gauri, Dinesh; Ailawadi, Kusum; Grewal, Dhruv - In: MSI reports : working paper series (2010) 1, pp. 3-59
Persistent link: https://www.econbiz.de/10008992313
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Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush - In: The journal of services marketing 26 (2012) 5, pp. 352-364
Persistent link: https://www.econbiz.de/10009629142
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Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith; Roggeveen, Anne L.; Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush - In: Journal of international consumer marketing 23 (2011) 5, pp. 344-364
Persistent link: https://www.econbiz.de/10009383484