This study examines how household members' personal characteristics and key marketing factors affect the healthfulness … of food purchased for in-home consumption; it further considers how food intake changes following a diagnosis of Type 2 … nutrition content of 13 of the largest packaged food categories, this study shows that households with higher education and …

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The … several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the … need to understand how marketing actions influence shoppers in their path to purchase. Although there are many path to …