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Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
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Consumer willingness to claim a price-matching refund: A look into the process
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of business research : JBR 59 (2006) 1, pp. 11-18
Persistent link: https://www.econbiz.de/10006713684
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B ORGANIZATIONAL BEHAVIOR - Consumer willingness to claim a price-matching refund: A look into the process Bc:140
Kukar-Kinney, Monika; Grewal, Dhruv - In: Operations research, Management science : OR MS ; the … 47 (2007) 1, pp. 39-40
Persistent link: https://www.econbiz.de/10007601997
Cover Image
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10007734284
Cover Image
Consumer willingness to claim a price-matching refund: A look into the process
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of Business Research 59 (2006) 1, pp. 11-18
Persistent link: https://www.econbiz.de/10005473514