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Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
2
Calculating, creating, and claiming value in business markets: Status and research agenda
Lilien, Gary
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
; …
- In:
Marketing Letters
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008526559
Saved in:
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