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~person:"Griffin, Abbie"
~person:"Gurtner, Sebastian"
~person:"O'Cass, Aron"
~subject:"Produktentwicklung"
~type_genre:"Aufsatz in Zeitschrift"
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Innovation and R&D Activities...
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Produktentwicklung
Innovation
34
Innovation management
21
Innovationsmanagement
21
New product development
19
Marketing management
8
Marketingmanagement
8
Firm performance
6
Unternehmenserfolg
6
Ambidexterity
4
Ambidextrous organization
4
Consumer behaviour
4
Konsumentenverhalten
4
Organisationale Ambidextrie
4
B-to-B-Marketing
3
Business-to-business marketing
3
Dienstleistungssektor
3
Disruptive innovation
3
Innovation diffusion
3
Innovationsdiffusion
3
KMU
3
New product adoption
3
SME
3
Service industry
3
Bibliometrics
2
Bibliometrie
2
BoP innovation
2
Brand image
2
Brand management
2
Capabilities
2
Competitive advantage
2
Complementarity
2
Consumer innovativeness
2
Disruptive Innovation
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Entrepreneurship
2
Entrepreneurship approach
2
Erfolgsfaktor
2
Exploration
2
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Article
19
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Aufsatz in Zeitschrift
Article in journal
19
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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English
19
Author
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Griffin, Abbie
Gurtner, Sebastian
O'Cass, Aron
Brem, Alexander
22
Di Benedetto, C. Anthony
12
Yan, Tingting
11
Calantone, Roger J.
10
Haapasalo, Harri
10
Bouncken, Ricarda B.
9
Griffith, David A.
9
Schweitzer, Fiona Maria
9
Simms, Chris
9
Lakemond, Nicolette
8
Morgan, Todd
8
Rubera, Gaia
8
Zhou, Kevin Zheng
8
Akgün, Ali E.
7
Cooper, Robert G.
7
Dell'Era, Claudio
7
Gassmann, Oliver
7
Heidenreich, Sven
7
Herstatt, Cornelius
7
Jugend, Daniel
7
Kort, Peter M.
7
Liu, Yang
7
Reid, Mike
7
Xie, Xuemei
7
Dawid, Herbert
6
Dayan, Mumin
6
De Jong, Jeroen P. J.
6
Dean, Tereza
6
Frishammar, Johan
6
Haase, Heiko
6
Hippel, Eric von
6
Kavadias, Stylianos
6
Kraus, Sascha
6
Lager, Thomas
6
Marzi, Giacomo
6
Melander, Lisa
6
Obal, Michael W.
6
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
International journal of entrepreneurial venturing : IJEV
1
International small business journal : researching entrepreneurship
1
Journal of strategic marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing letters : a journal of research in marketing
1
Research technology management : RTM
1
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ECONIS (ZBW)
19
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1
Legitimizing academic research in design : lessons from research on new product development and
innovation
Griffin, Abbie
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 428-433
Persistent link: https://www.econbiz.de/10008991413
Saved in:
2
The role of intellectual resources, product
innovation
capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
3
Best practices in new product development and
innovation
: results from PDMA's 2021 global survey
Præst Knudsen, Mette
;
Zedtwitz, Maximilian von
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10014291999
Saved in:
4
How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian
;
Soyez, Katja
- In:
Technological forecasting & social change : an …
106
(
2016
),
pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
Saved in:
5
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
6
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
7
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
8
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
9
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
10
The overlooked role of embeddedness in disruptive
innovation
theory
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Technological forecasting & social change : an …
132
(
2018
),
pp. 268-283
Persistent link: https://www.econbiz.de/10011960219
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