Best practices in new product development and innovation : results from PDMA's 2021 global survey
Year of publication: |
2023
|
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Authors: | Præst Knudsen, Mette ; Zedtwitz, Maximilian von ; Griffin, Abbie ; Barczak, Gloria |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 40.2023, 3, p. 257-275
|
Subject: | best practice | COVID-19 | innovation | innovation strategy | new product development (NPD) | survey | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Coronavirus | Welt | World |
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