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~person:"Griffith, David A."
~subject:"Innovationsmanagement"
~subject:"Marketingmanagement"
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Griffith, David A.
Calantone, Roger J.
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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