Given the increasing concentration in numerous markets recent interest in market structure and performance has grown dramatically. The empirical research revolves around theories of industrial organization and non-cooperative game theory. Research in this area uses participant strategic action...

Rapidly increasing concentration in food manufacturing industries, particularly the merger and acquisition of big dairy companies, has heightened concerns about the exercise of market power in world markets, including dairy. Despite the significant concentration in the international dairy...

Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...

Some issues in the evaluation of generic promotion have received relatively little attention. The agricultural economics literature on brand versus generic advertising is often simple empirically and has not related well to the burgeoning marketing literature on brand/private label strategies....

In the past two decades there has been a considerable amount of research conducted into the international price and trade effects of government intervention in the dairy industries of several countries. Recently, the conclusions of those studies have been questioned owing to the rising...