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Food-related lifestyle trends in Germany : 1993 - 1996
Bredahl, Lone; Grunert, Klaus G. - 1997
Persistent link: https://www.econbiz.de/10000959831
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Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - 2008
Persistent link: https://www.econbiz.de/10003716923
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Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland; Huber, Frank; Sattler, Henrik; Steiner, … - 2008
Persistent link: https://www.econbiz.de/10003716931
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Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung
Helm, Roland; Fliedner, Malte; Scholl, Armin - 2008
Persistent link: https://www.econbiz.de/10003793505
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Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - 2007
Persistent link: https://www.econbiz.de/10003479987
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Moderating effects within the elaboration likelihood model of information processing
Helm, Roland; Gehrer, Michael - 2006
Persistent link: https://www.econbiz.de/10003373720
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Acceptance of new products and brands by older consumers
Helm, Roland; Landschulze, Sebastian - 2010
Persistent link: https://www.econbiz.de/10003975747
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EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael; Helm, Roland - 2007
Persistent link: https://www.econbiz.de/10003507838
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Costumer reactions to real out-of-stocks
Helm, Roland; Hegenbart, Thomas - 2011
Persistent link: https://www.econbiz.de/10009155405
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Preference management and unacceptable attribute levels
Steiner, Michael; Helm, Roland; Szelig, Antonia - 2011
Persistent link: https://www.econbiz.de/10009157648